About Basics Marketing
“In our ever-changing world, wouldn’t it be nice to get back to basics.”
Human nature attributes to our compulsion to complicate even the most simple of tasks, before we find our way back to a more basic solution. As an organization that has spent years working on creative solutions, we know all too well that developing a marketing strategy and coordination of resources, requires strict discipline to stay focused on the basics.
Based on our experience, we have created a business that is founded on the principle of “helping clients get back to basics”.
Background
David Scher the founder and creative force behind Basics Marketing, has been involved in the graphic arts community for over 20 years. He has worked in both studio and corporate settings, working in various capacities including Creative Manager, Pre-press Specialist and Marketing Director. As Marketing Director, he oversaw and developed campaigns for distribution and sale of thousands of products from a who’s who of manufacturing leaders including Hewlett-Packard, NEC and Sony.
Having seen many lofty plans fall short of their target, he developed and applied a simple 3-step plan, which became the basis for Basics Marketing’s business philosophy.

Philosophy
Basics is not only the name of our company, but a philosophy on the best way to establish a marketing strategy for your business! We’ve all been told that “getting back to basics” is the best way to approach a difficult problem. Basics Marketing can help you identify a simple yet effective strategy tailored to meet your organization’s unique requirements. Best of all, using our unique approach ensures that you will see results much sooner.

Getting Started
Overwhelming! That’s the declaration of an individual faced with the prospect of having to build an all-encompassing marketing strategy for their business.
If you look at the complete list of products and services offered by Basics Marketing, it would seem daunting to try and tackle all of them at once. That’s why we won’t!
Our approach is: 

  1. Identify a single critical aspect of your organization’s marketing communication.
  2. Develop and deliver a targeted program.
  3. Obtain the desired results.

Collaboration
The successful implementation of any marketing initiative is dependent on the cooperation between the client and creative professional. As an outsider to your business, we make no assumptions in comprehending all aspects of your unique business, which is why collaboration is so important.
We will work directly with strategists, decision makers and identified resources to ensure the outcome meets your every expectation.

Capabilities
Basics Marketing provides comprehensive support for all of your marketing needs. Below you will find a list of offerings that highlight some of the areas we are involved. Our products and services are provided through a seamless collaboration of efforts with both internal and external professionals that have been selected for their specific knowledge and skills.

Markets We Service
Basics Marketing has worked with organizations from many market sectors. Whether you are running a Mom and Pop business or a High-Tech enterprise, we understand what it takes to help you communicate with your audience.
Corporate

Education

Entertainment/Lifestyle

Food Industry

Healthcare

Real Estate

Sole Proprietor Businesses

Non-Profit

    • Youth Services
    • Community Based Services